How has social media affected NCAA Football recruiting?

Social media has revolutionized NCAA Football recruiting by allowing coaches, players, and fans to interact in real-time. Platforms like Twitter and Instagram have become critical tools for athletes to showcase their talents through highlights and updates, often gaining attention from coaches who may not have scouted them otherwise. Coaches also use social media to build relationships with recruits and promote their program’s culture. However, this visibility has also increased scrutiny on both recruits and coaches, with every interaction and post under constant public observation, adding pressure to the recruiting process.

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